keys to business success

The Keys to Business Success

Your organization needs to be in a constant state of change in order to grow and succeed. There are keys elements that a business owner needs to focus on when making decisions about their organization namely. Every business owner must have a sound understanding of each element and how it relates to operations. They also need to have a clear picture of how any change made affects each of these elements. You should know how to create and adapt a model for your business that considers each of the key elements for every business process:

Take Charge

The first key is to realize that success will not just happen, it is up to you to make it happen. Successful people claim to be in control. They refuse to be victims. They accept responsibility for the results their business achieves and take the blame themselves if things go wrong. When we are in control we can choose what to do. We can’t always control the situation but there are two things we can control – our attitude and our skills. We can get stronger, we can get smarter, we can get better at all the skills we need to run our business. We can take charge of ourselves and our business and change the results we are achieving.

Know Where You Are Going

Without having specific goals, business owners often find working in the business becomes an endless drudgery. If being in business is not exciting, enjoyable and rewarding, then why be in it? It is exciting and rewarding for the few who are really successful. The difference is that they have a clear idea of where they are going and each day they can see their business making progress towards their clearly defined goals. If our goals are not clearly defined it is easy to become like the mouse on the treadmill. We can expend a lot of effort going nowhere. All we can do is reacting to the pressures the business creates. The second key is to decide where you are going. When you know where you want your business to go, you can determine what needs to be done to get there. Doing these things creates excitement and enjoyment. Instead of struggling on with meager rewards, we can make progress towards success in a steadily growing and entirely planned way.

Spread The Word

You will never succeed by keeping your business a secret. You need to spread the word to let people know about your unique products or services. With many businesses, there is a tendency to be reactive. If sales slowdown, you decide to advertise to address the situation. When work picks up, advertising is stopped. The result of this approach is haphazard advertising which produces haphazard results. Rather than haphazard advertising, a planned advertising and promotion strategy can be applied to address specific goals.

Do What You Do So Well They’ll Come Back And Bring Their Friends

The difference between the truly successful business and the average business is that successful business’ leaders live, breathe and preach quality, where the average business’ leader only pays lip service to it. There are many companies that have built their reputation on the quality of the service they provide as much as the product they sell. Even if we haven’t been, I’m sure we all know the reputation Disneyland has for the quality of the experience of a visit there. The title of this key is a quote (paraphrased) from Walt Disney. This man lived and breathed this attitude and accepted nothing less from his employees. The outworking is that standards and procedures are established so that employees know what is expected of them in every situation, particularly in an interaction with a customer. Delighted customers come back with their friends.

Train Your People To Do It Better Than You

We need to spread the load by employing others to do some of the work. This is the critical point in the business’ development. If the business owner gets this right, the future of the business is assured, but if it goes wrong, the business is doomed. Many business owners wish they could clone themselves. They are unable to find anyone who can work as well as they do. Usually there has been some resistance to this move, but eventually the need becomes obvious. Business growth is always stifled by the owner hanging on to the work they enjoy. Having made the choice to grow, the key to unlocking this potential is to train the new people to be better than you.

Celebrate Your Victories

Regeneration of our physical and emotional resources come when we celebrate victories. One of the problems we have in business is that we think we are too busy to take time off to celebrate. Even if we just get away from the business and relax, we come back rejuvenated and are usually able to tackle our work with a renewed vigor. Imagine how inefficient it becomes, using a battery powered machine, if we keep on working harder and harder to get the work done and never stop to recharge the batteries. If we don’t stop at times to recharge our batteries we keep working hard but become totally ineffective. Putting a series of procedures in place means that your business can start to look after itself. This is how you will turn your business into the business you want to be in!