Facebook, the enormous social network that shouldn’t need an introduction for anybody, has been a fantastic way for small businesses (and major corporations and brands, and just about anyone else) to promote themselves. If you haven’t established your company on Facebook (which is free, by the way), a new offer from the social network might help sweeten the deal.
Facebook is running a new program that will give away $10 million in free advertising for small businesses. The social network giant has partnered with the National Federation of Independent Business and the U.S. Chamber of Commerce, and in an effort to promote online advertising through Facebook’s targeted ad system, will give each qualified business at least $50 in free advertising.
Facebook’s ad system allows for extremely targeted ads, which mean you don’t waste precious marketing dollars for impressions and clicks that don’t mean anything to your company. Ads can be targeted by demographic data such as location, age, gender, interests, and more, and ads can be changed instantly on the fly.
On top of the offering, which is scheduled to roll out sometime in 2012, Facebook promises free resources to help small business market themselves on social networks. Facebook plans on sending representatives out to meet with small businesses to push the program.
For more information, check out Facebook Marketing Solutions. Be sure to follow us on Facebook as well, at https://facebook.com/michellgroup